As the largest and one of the most complex organs in our bodies, skin care brands have a responsibility to educate consumers about the importance of protecting it from the sun.
Sustainability improves the quality of our lives, preserves natural resources and protects our ecosystem. Every company that works on being green and sustainable is on the right path to ensure that they make ethical choices that bring a safe and livable future to everyone.
Social influencer marketing has by now established its place in the world of social media. The question of all questions: How can you as a beauty company ensure “quality content”?
While marketing on digital platforms can draw the attention of more potential customers, it does not hold the same power as sensorial marketing activities when it comes to forming brand-consumer bonds.
To touch. To feel. To understand. The Real Shade Finder allows consumers to test 𝐦𝐨𝐫𝐞 𝐬𝐡𝐚𝐝𝐞𝐬 in the comfort of their home and in an environment they usually use when putting on makeup.
We’re set to see some beautiful things in 2023. Making an effective digital marketing strategy with physical elements increase profitability and build brand loyalty by tapping into what motivates customers.
“The more sensory representations of your brand you can include in your retail environment, the higher the brand memory and emotional engagement.” USP Solutions tested this theory in a study, which observed how consumers were influenced by the presence of a sensory demo tool in a magazine advertisement.
A study out of Kalmar University in Sweden found, "The multi-sensory brand-experience hypothesis suggests that firms should apply sensorial strategies...It allows firms through means as sensors, sensations, and sensory expressions to differentiate and position a brand in the human mind as an image."
The pairing of analog and digital reaps the benefits of both worlds. It is in this way that the sensory experience is transformed into a digital business, whilst maintaining consumer-brand engagement, trust, and relationships.
Who are today’s big buyers in the beauty industry that you should be thinking of when you design your brand experience?
Delivering on your promises and hearing what consumers have to say will build trust and that all-important reputation so that consumers won’t have to think twice when they see your product on the shelf.
Brand activation campaigns are not simple.
After all, you want the consumer to become emotionally attached to your brand from their very first interaction.
Sensory experiences trigger emotional responses engaging you with the brand and separating it from competitors. Sensory marketing tools are designed to do just that in the cosmetics industry, giving your product an edge over others.
Phygital: combining the world of digital and physical experiences.
Recognising that your brand has created a personalised experience from which they can learn and make informed purchase decisions, the consumer begins to trust and value you. The conversation has begun and this all-important first interaction could mark the beginning of a consumer’s journey with your brand.
How can brands protect their investment and help the beauty advisors & sales representatives to increase sales by engaging consumers in a conversation and communicating the right message?
Phygital - differentiated by its Omnichannel component.
While we might consider ourselves logical, rational human beings, the majority of our decisions are actually made by the subconscious part of our brain – enter emotion-based marketing.
Keeping up with the changes in the #skin can be overwhelming for consumers. What can you, as their brand do to help?
Proving a product claim is most effectively achieved through first-hand experience or campaigns which incorporate a sensorial experience.
How consumers benefit from Zinc in the skincare products and why it has become such an imporatan ingrediant for Beauty Brands?
An impactful brand activation campaign will function as a catalyst in achieving marketing goals.
As concerns about the environment and corporate sustainability continue to gain momentum around the globe, the market for sustainable goods is expanding. With this, the level of commitment to sustainability of a given brand is an increasingly important factor for consumers when making a purchase decision.
How can beauty brands offer an omnichannel brand engagement? A customized webservice empowered by "real testing" offers a multi-layered brand experience: Anytime, anywhere.
" ...create experiences that foster positive engagements to keep consumers coming back." Safe. Sealed. Protected. A product demonstration must consider appropriate and safe conditions at POS.
Demonstrating the value proposition of your brand is also an effective way to engage the emotions of consumers and win their hearts.
Gaining this inherent trust of customers is a huge hurdle for any brand to overcome. For new businesses that rely on prospective customers trusting their word alone that they will deliver, this can be especially challenging.
Are your marketing messages and strategies crafted in a way that resonates with your target customers? Read a few bullet points about generations and marketing in our new blog: Knowing your customers and understanding what they value is essential.
Consumers have become increasingly demanding, always looking for the newest ingredients and most innovative solutions, for natural products, better and quicker results. Clearly, skin care is becoming more of a priority. Are the brands ready?
Brand Loyalty in today´s day and age: is brand loyalty really gone? Consumer behaviour is constantly evolving and every brand has to stay on their toes if they want to keep up.
In a perfect world, the consumer opts to buy your product and enters into the loyalty loop where they become repeat purchasers and loyal advocates of your brand. But what if they don’t like it?
Many companies describe themselves in terms of what they sell, and fewer can explain WHY they do WHAT they do. Aside from making money, WHY do they get out of bed in the morning?
The positive impact of influencers on purchase intent is well-documented. Here are a few mind-blowing facts on the power of influencers.
By incorporating an interactive element into a beauty product marketing strategy, it is possible to create a 5th opportunity, referred to as the Beauty Moment of Truth (BMOT).
As the line between humans and technology blurs, how can brands continue to innovate and stay in the game? One size doesn’t fit all so what's important to your consumers?
Sensory marketing is an important trend in the global beauty industry- especially when it comes to brand activation and brand engagement campaigns. Sensory marketing/branding involves reaching consumers using all five senses, and can intensify the perceptions of a brand greatly.
In Direct Selling a company success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals.
In this day and age, the average marketing schemes or beauty brand activation campaigns just wouldn't cut it anymore. In order to stand out from the other beauty brands, you have to think out of the box which is where sensory marketing comes in.
Consumers are tired of traditional advertising. Instead, they look at peers, their recommendations and daily routines. How to influence influencers?