Brand activation campaigns are not simple.
After all, you want the consumer to become emotionally attached to your brand from their very first interaction.

1 week ago

Sensory marketing is an important trend in the global beauty industry- especially when it comes to brand activation and brand engagement campaigns. Sensory marketing/branding involves reaching consumers using all five senses, and can intensify the perceptions of a brand greatly.

2 weeks ago

A study out of Kalmar University in Sweden found, "The multi-sensory brand-experience hypothesis suggests that firms should apply sensorial strategies...It allows firms through means as sensors, sensations, and sensory expressions to differentiate and position a brand in the human mind as an image."

2 weeks ago

In Direct Selling a company success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals.

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