Brand activation campaigns are not simple.
After all, you want the consumer to become emotionally attached to your brand from their very first interaction.
In this day and age, the average marketing schemes or beauty brand activation campaigns just wouldn't cut it anymore. In order to stand out from the other beauty brands, you have to think out of the box which is where sensory marketing comes in.
Social influencer marketing has by now established its place in the world of social media. The question of all questions: How can you as a beauty company ensure “quality content”?
Consumers are tired of traditional advertising. Instead, they look at peers, their recommendations and daily routines. How to influence influencers?
Sensory marketing is an important trend in the global beauty industry- especially when it comes to brand activation and brand engagement campaigns. Sensory marketing/branding involves reaching consumers using all five senses, and can intensify the perceptions of a brand greatly.
A study out of Kalmar University in Sweden found, "The multi-sensory brand-experience hypothesis suggests that firms should apply sensorial strategies...It allows firms through means as sensors, sensations, and sensory expressions to differentiate and position a brand in the human mind as an image."