Dermoshop Archives — USP
Dermoshop - Dermosil

Haptic Skin Analytics

Learn about the consumer's skin needs

About the project

As an exclusively online provider, Dermoshop now wanted to look into expanding its coaching and advisory skincare services for its customers. At the same time, they wanted to collect information about their customers’ skin types, routines and well-being over the different seasons. Their goal was to collect this data from consumers, so they educate themselves about their consumer’s needs, that in turn helped them to better understand the consumer and offer a more personalised service.

They needed a tool that could haptically help them to truly understand their consumers skin needs.

USP Solutions designed and developed a branded 2 technology card that measured the consumers hydration and at the same time evaluated the skin type thus educating the Dermoshop team of each individual consumer’s requirements.

Facts
Brand:
  • Dermoshop
Category:
  • Body Care,
  • Skin Care
Test Type:
  • Skin Type Test, Hydration Test
Activation Channel:
  • POS
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.