Monat Archives — USP
Monat Global

The ideal product for your skin type

A marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin type of the consumer.

About the project

The Monat Global team wanted to provide to their representatives, a powerful and easy way to engage with their consumers, helping them to better understand their skin and at the same time stimulate the intent to purchase. They did not want just another leaflet. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin type of the consumer.

How did USP Solutions help?

A representative tool in the form of USP’s Skin Type Tester was developed and packed in a box with 50 testers each (each box targeting 25 consumers in total) with easy to understand instructions on the box and result fields for regimen recommendation. Easy to handle and distribute; the customized multi-sensory demo tool portrayed the sales representatives as being highly trained, helping them to start a conversation with consumers and steer the user to the right product choice.

In a world which is mostly digital and visual, engagement is very hard to achieve with only verbal communication, human beings are still analog as is the skin and beauty products. This tool perfectly works as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow.

Many consultants sell to family and friends only. More often than not selling their favorite product exclusively. With this tool, the representative and the consumer will understand the skin of the consumer in a few seconds and get a product recommendation based on their result that will open up a wider range of possibilities and offerings. Changing selling to consulting would lead to brand loyalty and increased sales.

 

Facts
Brand:
  • Monat
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • Online, Direct Selling
Sales Channel:
Country:
  • Global

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min