Philosophy Archives — USP
Philosophy

Renewed Hope: Hydration Challenge

About the project

Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, efficacy demonstration.

USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.

Facts
Brand:
  • Philosophy
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Fast Absorption Test
Activation Channel:
  • POS with BA´s
Sales Channel:
Country:
  • USA

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Fast Absorption Test
01:41 min