This site uses cookies to optimize your online experience with us. To find out more about cookies and which cookies we use see our Cookies Policy. If you continue without changing your settings, you agree to our use of cookies.
Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, efficacy demonstration.
USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.
Our beauty marketing tools are highly effective