About the project
Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, efficacy demonstration.
USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.
Facts
Brand:
- Philosophy
Category:
- Skin Care
Beauty Concern:
Test Type:
- Fast Absorption Test
Activation Channel:
- POS with BA´s
Country:
- USA
Proven Results
Our beauty marketing tools are highly effective
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
