sephora Archives — USP Solutions
Sephora

Find Your Skin Type

About the project

To promote their wonder ingredients that are specific to different skin types, the Sephora team wanted to run an activation in 8 countries of Europe. They wanted an activation tool to push services, products, and skincare products in a specific period of time. USP developed a customized Skin Type Test that did just that.  It engaged and diagnosed the consumers’ skin type so that the correct product could be offered to the consumer.

Facts
Brand:
  • Sephora
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS with or without BA´s
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min