Demonstrating the efficacy of a product is crucial in the cosmetics industry.
Marketers and R&D teams are constantly facing the challenge of proving their product’s superiority over competitors – with scientific evidence required.
To showcase the product, a significant number of events and demos for influencers, consumers, and the press need to be organised. If existing demos aren’t enough, new demo ideas must be sought,creating a fun and engaging experience with the priority of simplification and scalability of the demo manufacturing for cost-effective production.
USP Solutions’ Demo Ideation Service generates innovative ideas that showcase a product’s superiority and demonstrate its benefits to engage and educate audiences of any kind. By doing so, we aim to use new physical and digital technologies to create buzz and excitement, enhancing product and brand awareness, as well as helping customers make informed purchasing decisions.