SKIN CARE

Dark Spot
Demo Technology

How to demonstrate the effectiveness of a complexion correction product?

USP Solutions’ Dark Spot Demo Technology is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

This Technology simulates hyperpigmentation reduction and improvement of overall skin tone. It demonstrates within seconds the effect that complexion correction products may have on the skin. Its test area reacts to product application, visibly reducing dark spots.

When consumers understand the effectiveness of a complexion correction skin treatment product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dark Spot Demo Technology, therefore, creates an engaging consumer experience. whilst guiding them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

How it works

Watch this video to see the tool in action

DARK SPOT DEMO TECHNOLOGY
01:11 min
Brand Activation - Dark Spot Demo Tool - Step 1 | USP Solutions

01

Place Dark Spot Demo Card in front of you.

Brand Activation - Dark Spot Demo Tool - Step 3 | USP Solutions

02

Apply complexion correction product onto dark spots within the test area.

Brand Activation - Dark Spot Demo Tool - Step 4 | USP Solutions

03

Remove remaining cream with cotton pad or tissue.

Brand Activation - Dark Spot Demo Tool - Step 5 | USP Solutions

04

Discover how the treated skin area appears lighter and more even.

Customize it and create your unique solution!

We can easily customize this technology in size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

"
Beiersdorf AG,
Germany