SKIN CARE

Dark Spot
Demo Technology

How to demonstrate the effectiveness of a complexion correction product?

USP Solutions’ Dark Spot Demo Technology is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

This Technology simulates hyperpigmentation reduction and improvement of overall skin tone. It demonstrates within seconds the effect that complexion correction products may have on the skin. Its test area reacts to product application, visibly reducing dark spots.

When consumers understand the effectiveness of a complexion correction skin treatment product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dark Spot Demo Technology, therefore, creates an engaging consumer experience. whilst guiding them to the right product choice which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

There is a wide variety of complexion correction products available on the market, however, consumers are often unsure which brand to choose.

How do you, as a Marketing Executive, guide consumers to the right product choice – even within your range? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of skin care and complexion correction products available. Uncertain about the product efficacy; they find it difficult to choose “the one”.   How do they know if the product delivers what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our technology – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand throughout various channels.

The USP Solutions Dark Spot Demo Tool:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Dark Spot Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

How it works

Watch this video to see the tool in action

DARK SPOT DEMO TECHNOLOGY
01:11 min
Brand Activation - Dark Spot Demo Tool - Step 1 | USP Solutions

01

Place Dark Spot Demo Card in front of you.

Brand Activation - Dark Spot Demo Tool - Step 3 | USP Solutions

02

Apply complexion correction product onto dark spots within the test area.

Brand Activation - Dark Spot Demo Tool - Step 4 | USP Solutions

03

Remove remaining cream with cotton pad or tissue.

Brand Activation - Dark Spot Demo Tool - Step 5 | USP Solutions

04

Discover how the treated skin area appears lighter and more even.

Customize it and create your unique solution!

We can easily customize this technology in size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!

"
Beiersdorf AG,
Germany
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