USP Solutions’ Dark Spot Demo Technology is an easy-to-use and reliable tool which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
This Technology simulates hyperpigmentation reduction and improvement of overall skin tone. It demonstrates within seconds the effect that complexion correction products may have on the skin. Its test area reacts to product application, visibly reducing dark spots.
When consumers understand the effectiveness of a complexion correction skin treatment product, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Dark Spot Demo Technology, therefore, creates an engaging consumer experience. whilst guiding them to the right product choice which is essential when it comes to brand trust and brand loyalty.
There is a wide variety of complexion correction products available on the market, however, consumers are often unsure which brand to choose.
How do you, as a Marketing Executive, guide consumers to the right product choice – even within your range? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Most of the time customers feel overwhelmed by the great variety of skin care and complexion correction products available. Uncertain about the product efficacy; they find it difficult to choose “the one”. How do they know if the product delivers what it promises?
Some questions skin care customers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand throughout various channels.
The USP Solutions Dark Spot Demo Tool:
The USP Solutions Dark Spot Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Place Dark Spot Demo Card in front of you.
Apply complexion correction product onto dark spots within the test area.
Remove remaining cream with cotton pad or tissue.
Discover how the treated skin area appears lighter and more even.
The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!"