BODY CARE

Fast Absorption Test

How fast is your
body lotion absorbed?

USP Solutions’ Fast Absorption Test is a reliable and easy-to-use test which appeals to your consumer’s senses, enabling them to touch and feel your brand, thus emotionally engaging them.

The Fast Absorption Test reacts to oil and moisturizing elements on the skin. If a lotion is absorbed quickly, only few sebum and moisturizing elements are left on the skin; they are displayed as dark spots on the test area.

When consumers learn that your product claim can be proven, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Fast Absorption Test therefore creates an engaging consumer experience, whilst proving your product’s claim, which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most body care brands offer a wide variety of product choice, each with a different product claim, however consumers are often unsure about product effectiveness.

How do you, as a marketing executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate Consumers
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers are often uncertain about their skin needs, given the great variety of skin care products they can find it difficult to decide on one specific brand. They often ask themselves, if the products really deliver what they promise.

Some questions body care customers ask themselves:

  • What are my skin care needs?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience your brand with their senses. Furthermore, they can also be used throughout various channels.

The USP Solutions Fast Absorption Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Fast Absorption Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

FAST ABSORBTION TEST - BODY
01:27 min
How to engage consumers - Body Fast Absorption Test Step 1 | USP Solutions

01

Apply body care product – then wait for 30 seconds.

How to engage consumers - Body Fast Absorption Test Step 2 | USP Solutions

02

Take out test strip, press it on skin, e.g. leg (must be area where you applied the body care product).

How to engage consumers - Body Fast Absorption Test Step 3 | USP Solutions

03

Compare result with reference field to see how fast the body care product was absorbed by your skin / to see how well your body care product works.

Customize your product

We can easily customize the Fast Absorption Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France
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