USP Solutions’ Fast Absorption Test is a reliable and easy-to-use test which appeals to your consumer’s senses, enabling them to touch and feel your brand, thus emotionally engaging them.
The Fast Absorption Test reacts to oil and moisturizing elements on the skin. If a lotion is absorbed quickly, only few sebum and moisturizing elements are left on the skin; they are displayed as dark spots on the test area.
When consumers learn that your product claim can be proven, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Fast Absorption Test therefore creates an engaging consumer experience, whilst proving your product’s claim, which is essential when it comes to brand trust and brand loyalty.
Watch this video to see the tool in action
Apply body care product – then wait for 30 seconds.
Take out test strip, press it on skin, e.g. leg (must be area where you applied the body care product).
Compare result with reference field to see how fast the body care product was absorbed by your skin / to see how well your body care product works.
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