USP Solutions’ Fast Absorption Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.
The Fast Absorption Test reacts to oil and moisturizing elements on the skin. If a lotion is absorbed quickly, only few sebum and moisturizing elements are left on the skin, displayed as dark spots on the test area.
When consumers learn that your product claim can be proven, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Fast Absorption Test, therefore, creates an engaging consumer experience. On the other hand, it proves your product’s claim – essential when it comes to brand trust and brand loyalty.
Most skin care brands offer a wide variety of product choice, each with a different product claim. Consumers are often uncertain which product is right for them.
How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?
Many of our beauty brand clients face additional challenges such as the need to:
Most of the time customers feel overwhelmed by the great variety of skin care products available. Uncertain about their skin needs they find it difficult to choose “the one”. How do they know if the product holds what it promises?
Some questions skin care customers ask themselves:
We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.
The USP Solutions Fast Absorption Test:
The USP Solutions Fast Absorption Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.
Watch this video to see the tool in action
Apply skin care product – then wait for 30 seconds.
Take out test strip, press it on to skin, cheek or forehead
(must be an area where you have applied skin care product).
Compare result with reference field to see how fast the skin care product was absorbed by your skin and to see how well your skin care product works.
The test strips are a good tool to start a conversation with customers!"