How to Engage Consumers? - Fast Absorption Test | USP

Fast Absorption Test

How quickly does your product absorb into the skin?

USP Solutions’ Fast Absorption Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Fast Absorption Test reacts to oil and moisturizing elements on the skin. If a lotion is absorbed quickly, only few sebum and moisturizing elements are left on the skin, displayed as dark spots on the test area.

When consumers learn that your product claim can be proven, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Fast Absorption Test, therefore, creates an engaging consumer experience. On the other hand, it proves your product’s claim – essential when it comes to brand trust and brand loyalty.

Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Our solution - How it works

Watch this video to see the tool in action

01:15 min
How to engage consumers - Fast Absorption Test Step 1 | USP Solutions


Apply skin care product – then wait for 30 seconds.

How to engage consumer - Fast Absorption Proof - Press strip on face | USP Solutions


Take out test strip, press it on to skin, cheek or forehead
(must be an area where you have applied skin care product).

How to engage consumers - Fast Absorption Test Step 4 | USP Solutions


Compare result with reference field to see how fast the skin care product was absorbed by your skin and to see how well your skin care product works.

Customize your product

We can easily customize the Fast Absorption Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.


The test strips are a good tool to start a conversation with customers!

Aveda Distributor,