SKIN CARE

Fast Absorption Test

How quickly does your product absorb into the skin?

USP Solutions’ Fast Absorption Test is a reliable and easy-to-use test which appeals to your consumer’s senses – enabling them to touch and feel your brand, thus emotionally engaging them.

The Fast Absorption Test reacts to oil and moisturizing elements on the skin. If a lotion is absorbed quickly, only few sebum and moisturizing elements are left on the skin, displayed as dark spots on the test area.

When consumers learn that your product claim can be proven, they experience an “A-ha” moment. This emotional experience is also referred to as “Beauty Moment of Truth”. The Fast Absorption Test, therefore, creates an engaging consumer experience. On the other hand, it proves your product’s claim – essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most skin care brands offer a wide variety of product choice, each with a different product claim.  Consumers are often uncertain which product is right for them.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at consultancy situation (at home, or at POS, …)

Your customer’s challenge

Most of the time customers feel overwhelmed by the great variety of skin care products available. Uncertain about their skin needs they find it difficult to choose “the one”. How do they know if the product holds what it promises?

Some questions skin care customers ask themselves:

  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my skin?
  • How do I know if the claim really works?
  • Why is the beauty advisor recommending this particular product? Is it his/her own interest?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience a brand, throughout various channels.

The USP Solutions Fast Absorption Test:

  • Is reliable & easy to use
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Proves a product claim
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Fast Absorption Test enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

FAST ABSORBTION TEST - FACE
01:15 min
How to engage consumers - Fast Absorption Test Step 1 | USP Solutions

01

Apply skin care product – then wait for 30 seconds.

How to engage consumer - Fast Absorption Proof - Press strip on face | USP Solutions

02

Take out test strip, press it on to skin, cheek or forehead
(must be an area where you have applied skin care product).

How to engage consumers - Fast Absorption Test Step 4 | USP Solutions

03

Compare result with reference field to see how fast the skin care product was absorbed by your skin and to see how well your skin care product works.

Customize your product

We can easily customize the Fast Absorption Test and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

The test strips are a good tool to start a conversation with customers!

"
Aveda Distributor,
Taiwan
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