Briogeo Archives — USP Solutions
Briogeo

Scalp health engagement tool

Scalp health diagnostic

About the project

The Briogeo marketing team needed to create a hair diagnostic tool that could be used in-store to create a WOW effect, was engaging, offer a product recommendation and stimulate an intent to purchase. They needed a tool that could measure the scalp sebum of the consumer, learning if their scalp was flaky, dry, balanced, oily, or congested so each of them could learn about their own scalp health and find the product that works best for them.

How did USP Solutions help? 

The USP development team delved into its array of technologies to try out different solutions that would work best against the brief given by the Briogeo team. A tool measuring the sebum of the scalp was created that not only diagnosed the consumers’ scalp health but was engaging, easy to use, informative, and fun for the consumer.

This tool used directly on the scalp of the consumer measured the sebum that led to a product recommendation without the need of an instore beauty advisor.

 

Facts
Brand:
  • Briogeo
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Activation Channel:
  • POS, in-store consulting, events
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SCALP SEBUM TEST
01:12 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto the scalp for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Scalp Sebum Test - Match Result | USP Solutions

03

Compare results with reference scale to determine your personal sebum level.