Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, efficacy demonstration.

USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.

Having seen our testers being used successfully by other stores in their region, Goldenberry Group connected with USP, as they needed a compelling tool to help their sales staff to diagnose and recommend the best product choice for their make-up lines. They wanted a tool that could be used on the face; reacting with the sebum on the skin so that the result could be visually confirmed. A scale of sebum level –3 levels – dry, normal, and oily skin would diagnose the skin type of the consumer that could then be matched with the product that was best suited for the consumer. This tool was specifically needed for their foundation and powder range.

How did USP Solutions help?

USP Indicator took up the challenge and developed a tool using our skin type technology that measure’s the sebum of the skin on the face. The two-step tool, built as a 4-page leaflet, had testers integrated that measured the sebum on the cheek and forehead of the consumer. The two strips were then measured against the results chart in the leaflet that pointed the consumer towards the correct product choice. The artwork was then finalised with the Goldenberry team and the tool was then produced for success.