Coty Archives — USP Solutions
Philosophy

Renewed Hope: Hydration Challenge

About the project

Philosophy USA was launching their Renewed Hope water crème. With a tool, they wanted to compare their product with competitors to prove that it gets quickly absorbed into the skin, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, consultation, efficacy demonstration.

USP’s fast absorption technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how Renewed Hope worked compared to a competitor within just a few seconds.

Facts
Brand:
  • Philosophy
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Fast Absorption Test
Activation Channel:
  • POS with BA´s
Sales Channel:
Country:
  • USA

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Fast Absorption Test
01:41 min
Rimmel

Diagnose and recommend the best product choice

About the project

Having seen our testers being used successfully by other stores in their region, Goldenberry Group connected with USP, as they needed a compelling tool to help their sales staff to diagnose and recommend the best product choice for their make-up lines. They wanted a tool that could be used on the face; reacting with the sebum on the skin so that the result could be visually confirmed. A scale of sebum level –3 levels – dry, normal, and oily skin would diagnose the skin type of the consumer that could then be matched with the product that was best suited for the consumer. This tool was specifically needed for their foundation and powder range.

How did USP Solutions help?

USP Indicator took up the challenge and developed a tool using our skin type technology that measure’s the sebum of the skin on the face. The two-step tool, built as a 4-page leaflet, had testers integrated that measured the sebum on the cheek and forehead of the consumer. The two strips were then measured against the results chart in the leaflet that pointed the consumer towards the correct product choice. The artwork was then finalised with the Goldenberry team and the tool was then produced for success.

 

Facts
Brand:
  • Rimmel
Category:
  • Color Cosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS, at home
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min