Dermala Archives — USP Solutions
Dermala

Skin health diagnostic tool

Helps find the best product for you.

About the project

The Dermala team wanted to provide their consumers with a powerful and easy way to engage, better understand their skin, and stimulate the purchase intent in seconds through physical and digital demo solutions. They did not want not just another leaflet. They wanted a marketing physical + digital tool that worked in 1:1 interactions or self-service activations.

USP designed a Skin tester tool to diagnose a consumer’s oil (sebum) level and pH value. In a few seconds, the consumer understands their own skin status and gets a product recommendation based on the specific result.

In a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue as skin and beauty products. This tool perfectly works as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow.

Facts
Brand:
  • Dermala
Category:
  • Dermocosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test, Oil control, PH Value Level
Activation Channel:
  • At Home Engagement
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min