Phygital Skin Traffic Stopper
About the project
Marionnaud France encountered a pivotal challenge in bridging the gap between physical retail experiences and the digital sphere, aiming to revolutionize how consumers interacted with skincare products. The brand recognized the need to provide personalized recommendations by helping their consumers to truly understanding each individual’s unique skin needs – really know your skin type.
Firstly, their goal was to elevate consumer engagement by offering an immersive experience at POS that emphasized the skincare product’s effectiveness in addressing specific skin concerns. Secondly, Marionnaud sought to revolutionize the shopping journey by integrating a digital component, enabling consumers to delve deeper into personalized skincare routines through a seamless phygital approach.
The tool not only provided immediate analysis but also connected consumers with in-store beauty advisors. With the results from the on-skin tool, the BA’s were able to offer professional guidance, curating bespoke skincare regimes based on the individual’s specific skin requirements.
Additionally, consumers had the option to embark on a phygital journey by scanning a QR code, guiding them to the ‘Love Your Skin’ landing page.
Upon reaching this page, consumers entered their haptic test results and got a digital diagnosis of their skin needs. This comprehensive digital analysis offered certainty and clarity, providing a detailed understanding of the consumer’s skin requirements.
The fusion of physical and digital allowed consumers to seamlessly transition from the in-store experience to an interactive online platform, empowering them with a deeper understanding of their skin and personalized solutions.
How USP helped
Leveraging it’s cutting-edge technology, USP developed an interactive on-skin (Skin Type Test) Assessment Tool. This easy to use tool allowed consumers to really know their skin type by assessing their own skin sebum levels accurately which then took them from there onto their very own phygital journey. Through this simple yet reliable instrument, consumers received personalized recommendations for skincare products tailored to their unique skin type needs.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.