Minokri Archives — USP Solutions
Minokri

Skin Type and Hydration Level Tests to educate and engage

Learn about your skin's specific needs

About the project

About the project 

As a skincare company Minokri recognized the significant impact of skin concerns such as acne, hyperpigmentation, dryness, and wrinkles can have not only on people’s skin but also on their self-esteem, mental state, and overall quality of life. Acknowledging the pivotal role of skincare routines, Minokri needed a straightforward and quick solution to test their consumer’s skin. They needed a tool that would quickly and effectively test the Skin Type and a Hydration Test, which could access the consumer’s hydration level and skin condition.

By using effective tests that steered the consumer to the appropriate skincare products, Minokri wanted to assist consumers to improve their skin condition and, consequently, enhance their quality of life. Empowering users to make informed choices about their skincare routines.

How did USP Solutions help? 

The USP team developed the two tools with customised how-to-use cards that were specific to Minokri‘s need.

The Skin Type Test is an easy and accurate way to determine the consumer’s skin type that measures within seconds the individual sebum level. Based on the results the tool helps the consumer understand their skin type and allows them to determine if their skin is dry, normal, combination, or oily. This product is safe to use, non-irritant, and easy to administer.

As a quick and accurate tool, the Skin Hydration Level Test provides a way to determine the hydration level of skin, both on the face or body. It helps the consumer understand the degree of their skin hydration. This test enables users to distinguish between normal, dry, very dry, and severely dry skin. This product is also safe to use, non-irritant, and easy to use.

Facts
Brand:
  • Minokri
Category:
  • Body Care,
  • Skin Care
Test Type:
  • Skin Type Test / Hydration Level Test
Activation Channel:
  • Online
Sales Channel:
Country:
  • USA

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Forehead Test Strip | USP Solutions

01

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Cheek Test Strip | USP Solutions

02

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.