Learn about your skin's specific needs
About the project
As a skincare company Minokri recognized the significant impact of skin concerns such as acne, hyperpigmentation, dryness, and wrinkles can have not only on people’s skin but also on their self-esteem, mental state, and overall quality of life. Acknowledging the pivotal role of skincare routines, Minokri needed a straightforward and quick solution to test their consumer’s skin. They needed a tool that would quickly and effectively test the Skin Type and a Hydration Test, which could access the consumer’s hydration level and skin condition.
By using effective tests that steered the consumer to the appropriate skincare products, Minokri wanted to assist consumers to improve their skin condition and, consequently, enhance their quality of life. Empowering users to make informed choices about their skincare routines.
How did USP Solutions help?
The USP team developed the two tools with customised how-to-use cards that were specific to Minokri‘s need.
The Skin Type Test is an easy and accurate way to determine the consumer’s skin type that measures within seconds the individual sebum level. Based on the results the tool helps the consumer understand their skin type and allows them to determine if their skin is dry, normal, combination, or oily. This product is safe to use, non-irritant, and easy to administer.
As a quick and accurate tool, the Skin Hydration Level Test provides a way to determine the hydration level of skin, both on the face or body. It helps the consumer understand the degree of their skin hydration. This test enables users to distinguish between normal, dry, very dry, and severely dry skin. This product is also safe to use, non-irritant, and easy to use.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.