As fellow cosmetic enthusiasts and scientific communicators let’s try and navigate the unique realm of scientific brand content. Of course, we understand the challenges one faces in proving the superiority of beauty products over one’s competitors while engaging and educating your target audiences…but what is it all actually about!
Let’s first try and understand what scientific communicators actually do. Believe it or not they are like the wizards of the cosmetics world. Their superpower works towards translating mind-boggling scientific information into an everyday language that anyone (and I mean everyone … ahem.. like me) can understand. They wave their wands (well, maybe not literally) and transform complex scientific jargon into relatable information for different audiences. They’re like alchemists of communication!
As the ultimate bridge builders between the world of science and the captivating realms of marketing, they are also the gatekeepers of the cosmetic kingdom, ensuring that all products comply with the rules and regulations. Translating the mystical language of the cosmetic industry, to a more accessible and “layman-relevant” one.
When it comes to brand content, cosmetics brands face a unique challenge. They are constantly developing products, introducing new formulations, active components, and even targeting biological functions (ever hear of the collagen trend). It’s a science-filled extravaganza! That is why, in order to satisfy customers’ need for all things scientific, brand content in cosmetics must be scientific, at least in part.
While science is a serious business, incorporating a sensory demo (that is of course backed by science) can be game-changing. It allows you to stand out in a hyper-competitive market where new companies and brands are popping up left, right and center. Science communicators can leverage the characteristics of their products with demo tools that prove the claim, identify ingredients, show how the products work in a way even someone totally bereft of a single scientific molecule in their system would comprehend.
Let us not forget our lovely opinion makers— the influencers who shape consumer choices. To provide a recommendation, they must understand what the product does and what it can do for you. Here is where scientific brand content comes to the rescue, providing the information needed to understand the complex scientific, and technical components of today’s cosmetics.
At USP Solutions, we take the science seriously. Combining the best of both worlds—cutting-edge science with the creative and sensory world of demos. Generating ideas that showcase a product’s superiority while keeping consumers engaged and educated. Our commitment is towards simplification, scalability, and cost-effective production. What sets us apart is we take pride in creating demos that are not only effective in driving product and brand awareness but are also easy to use and provide immediate, live results.
About USP Solutions
USP Indicator Solutions is a world-leading Expert in Sensory Beauty Brand Activation in the Cosmetics Industry. They partner with leading beauty brands to enhance their consumer engagement, achieve higher conversion to purchase, and boost their ROI by adding sensory marketing demo tools to their phygital brand activations. Thus far, USP Indicator Solutions has engineered and manufactured tailor-made brand activation solutions more than 2000 times. USP Indicator Solutions has worked with companies such as Unilever, L’Oréal, P&G, J&J, and Beiersdorf in more than 100 countries worldwide. They are the pioneers, innovators, and global leaders in the beauty market.