Brand Activation Archives — USP
1 month ago

How can brands protect their investment and help the beauty advisors & sales representatives to increase sales by engaging consumers in a conversation and communicating the right message?

9 months ago

How consumers benefit from Zinc in the skincare products and why it has become such an imporatan ingrediant for Beauty Brands?

10 months ago

An impactful brand activation campaign will function as a catalyst in achieving marketing goals.

2 years ago

“The more sensory representations of your brand you can include in your retail environment, the higher the brand memory and emotional engagement.” USP Solutions tested this theory in a study, which observed how consumers were influenced by the presence of a sensory demo tool in a magazine advertisement.

3 years ago

In a perfect world, the consumer opts to buy your product and enters into the loyalty loop where they become repeat purchasers and loyal advocates of your brand. But what if they don’t like it?

4 years ago

By incorporating an interactive element into a beauty product marketing strategy, it is possible to create a 5th opportunity, referred to as the Beauty Moment of Truth (BMOT).

4 years ago

While marketing on digital platforms can draw the attention of more potential customers, it does not hold the same power as sensorial marketing activities when it comes to forming brand-consumer bonds.  

4 years ago

As the line between humans and technology blurs, how can brands continue to innovate and stay in the game? One size doesn’t fit all so what's important to your consumers?