Proving one's product claim can at times be quite a tall order. What one requires is a demo born of the finest ideation and supported by the most persuasive video presentations. Through the use of science in this manner, the marketing and R&D gurus can demonstrate the efficacy of their products with evidence-based demonstrations that inspire trust in consumers. So, should one find oneself in need of a demo in the realm of skin, hair or home care, I suggest ...

Creating a truly immersive experience for consumers is one of the most exciting aspects of using sensory tools.
Thinking outside the box - Marketing Sensory Tools Can Inspire New Ideas and Concepts

An impactful brand activation campaign will function as a catalyst in achieving marketing goals.

By incorporating an interactive element into a beauty product marketing strategy, it is possible to create a 5th opportunity, referred to as the Beauty Moment of Truth (BMOT).

While marketing on digital platforms can draw the attention of more potential customers, it does not hold the same power as sensorial marketing activities when it comes to forming brand-consumer bonds.  

“The more sensory representations of your brand you can include in your retail environment, the higher the brand memory and emotional engagement.” USP Solutions tested this theory in a study, which observed how consumers were influenced by the presence of a sensory demo tool in a magazine advertisement.

How can brands protect their investment and help the beauty advisors & sales representatives to increase sales by engaging consumers in a conversation and communicating the right message?

How consumers benefit from Zinc in the skincare products and why it has become such an imporatan ingrediant for Beauty Brands?

In a perfect world, the consumer opts to buy your product and enters into the loyalty loop where they become repeat purchasers and loyal advocates of your brand. But what if they don’t like it?

As the line between humans and technology blurs, how can brands continue to innovate and stay in the game? One size doesn’t fit all so what's important to your consumers?