Consumers are tired of traditional advertising.
Instead, they look at peers, their recommendations, and daily routines. For a marketer, it means that their marketing message is completely integrated into organic surroundings. How to ensure your marketing message is communicated just right?
HOW TO INFLUENCE INFLUENCERS?
When it comes to influencer marketing, marketers take advantage of paid as well as of unpaid social influencers. However, there are three main components:
“For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.”**
The power of Influencer marketing lays in an increased consumer retention. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”.
As a marketer in the cosmetics industry social media channels, and in that respect especially Instagram, are powerful tools. However, there are some challenges you may face: How can I ensure content quality and content accuracy? How to make the most out of my campaign in terms of engagement rate, likes, shares, and comments.
CA&LE Cosmetics just recently partnered with USP Solutions. Social influencers received CA&LE samples together with a USP Solutions Fast Absorption Test. The campaign turned out a great success in terms of engagement, content quality. For key findings and results see: https://www.usp.at/channels/influencer-marketing/#keyfindings