The positive impact of influencers on purchase intent is well-documented. Here are a few mind-blowing facts on the power of influencers.

Social influencer marketing has by now established its place in the world of social media. The question of all questions: How can you as a beauty company ensure “quality content”?

Consumers are tired of traditional advertising. Instead, they look at peers, their recommendations and daily routines. How to influence influencers?