What makes for a sustainable brand

Sustainability ensures companies make ethical choices for themselves and their customers needs

The cosmetic industry has come a long way in the last few decades and many changes have helped it develop. Cosmetic companies are now being forced to think about sustainability more and more, as it is becoming an increasingly important factor when buying products. It’s not just about how much something costs anymore, but also how the company treats the environment and its own people. 

The need to be sustainable 

As the world becomes increasingly aware of the need to be sustainable, more and more companies are looking for ways to develop sustainable brands. But what does it mean to be a sustainable brand? 

It is one that takes into account the environmental and social impact of its products and operations. A brand that is committed to reducing its carbon footprint and making a positive contribution to society. 

There are many ways in which a company can help to develop a sustainable brand. Here are just a few examples of what USP has done so far: 

Developing a sustainable brand is not something that can be done overnight. It requires a long-term commitment from a company to make continual improvements in its environmental and social performance. An important journey for any self-respecting entity. 

One of the important elements today is to ensure the use of FSC – (Forest Stewardship Council) certified materials, promoting responsible forestry in production. FSC certification provides assurance to consumers that the products, made of wood or paper, they buy come from a well-managed forest. It also provides incentives for forest administrators to adopt practices that protect and grow healthy forests.  

USP has been FSC certified and wholly supports the many benefits of FSC certification. 

As the global demand for sustainable products continues to grow, it’s important for cosmetic companies to contemplate how they can develop sustainable brands. 



Developing a sustainable brand 

Sustainability is no longer a trend – it’s crucial to today’s business. Consumers are increasingly interested in purchasing products and services from companies that work towards a positive impact on the environment and society.  

There are many benefits to developing a sustainable brand. For one, it can help to differentiate your company from competitors. A sustainability strategy can also help to build customer loyalty, and at the same time attract and retain employees. 

There are a number of ways that a company can develop a sustainable brand. Like at USP, integrating sustainability into the company’s core values is a major milestone for brands. This means making sustainability a priority in all decision-making, from product development to marketing and sales.  

A sustainable brand is not only good for the environment – it’s good for business. By taking steps to develop our sustainable brand, we have positioned ourselves as a leader in the field and are able to offer a growing market of consumers who are interested, in making responsible purchasing decisions.