As concerns about the environment and corporate sustainability continue to gain momentum around the globe, the market for sustainable goods is expanding. With this, the level of commitment to sustainability of a given brand is an increasingly important factor for consumers when making a purchase decision.
Who are today’s big buyers in the beauty industry that you should be thinking of when you design your brand experience?
Many companies describe themselves in terms of what they sell, and fewer can explain WHY they do WHAT they do. Aside from making money, WHY do they get out of bed in the morning?