AVON UK wanted to empower its new representatives to engage and educate the consumers uniquely and memorably. Making it easy for them to engage consumers in a conversation, create attention, and involve emotions. The goal was for the reps to immerse the consumer in a sensory experience that would automatically place more trust and confidence in the brand. That meant a haptic marketing tool that is simple and easy to use. The engagement had to be rapid and professional.

The tool evaluated the consumer’s skin efficiently and reliably and boosted the representative’s expertise perception. While for the consumer, it was meant for them to experience the decisive moment in which they learn about their unique skin traits from the brand. The tool ensured empowerment of the skillset of a new rep with an instrument that offered instant results.

Change selling into consulting by emotionally connecting the brand with the consumer at the right time, at the right moment in the right place, and in the right way—away to clearly understand the information the brand is providing.

USP Solutions team developed a skin type tester card that could measure the level of skin type of the consumers within seconds. This tool empowered Avon’s beauty advisor’s skillset to give an informed product recommendation to the consumer.