Brand Activation – Belcorp | USP Solutions | Demo Development Experts
Belcorp

Belcorp - L’BEL - Quieres saber cómo?

About the project

Belcorp was looking for a sales support tool that would enable their salesforce to consult and educate their consumers, thus guiding clients to the best product match for their skin.

Facts
Brand:
  • Belcorp
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Sales Channel:
Country:
  • Peru
IMAGE GALLERY SLIDES
Have a look at our tailor-made solution for the L’BEL line of products.

What was the challenge?

The L’BEL team was looking for a Sales Support Tool to support their salesforce. One of the major requirements they had for a sales support tool was that it would be able to allow consultants to easily evaluate their clients’ skin within seconds. Furthermore, the tool had to be reliable, establishing their consultants as skin experts.

How did USP Solutions help?

The challenge for USP Solutions was to translate Belcorp’s needs to a sales support tool that enabled consultants to easily perform a reliable skin analysis. Based on this evaluation, the consultant would then be able to recommend the best matching cosmetic product(s).

The experts at USP Solutions also worked intensely on ensuring the right size and shape of the sales support tool. This way Belcorp consultants could perform several analyses per card.

USP Solutions developed initial concepts, which were sent to the L’BEL marketing team for review. Once it was decided how the haptic tester experience could be implemented, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

 

How does the tster work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine within just seconds whether he or she has dry, normal, combination or oily skin.

How it works:

– The consultant presses the skin type test on the forehead for 3-5 seconds.
– Alternatively or additionally he/she presses another skin type test on any other parts of the face to be tested (details see L’BEL brochure).

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Forehead Test Strip | USP Solutions

01

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Cheek Test Strip | USP Solutions

02

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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This direct selling activation tools enables consultants to perform a holistic skin diagnostic in that it includes test strips to identify wrinkle structure, hydration level and skin type.
Find more direct selling solutions here: https://www.usp.at/channels/direct-selling-solutions/