Re-Launching their Moisture Surge replenishing hydration range, the Clinique team wanted a consumer recommendation for POS and travel retail. Their story was that everyday stress especially traveling, drains the skin of its moisture and their product helps replenish this lost hydration. The team consulted with USP to develop a smart and easy-to-use tool that could show live proof of the individual’s skin hydration both on the ground and in the air.
The USP Hydration Tests test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge about their level of dry or hydrated skin, combined with product information, guides consumers to purchase their appropriate body care selections from the brand! The consumer measured the hydration before receiving the product recommendation, after immediately after use to see the difference it made, and at a later period to see how the product continued to hydrate for up to 72 hours. The tester card was engaging, educating the consumer to help to establish brand awareness, brand trust, and value.
The initial project was tested in the US market and was such a success that multiple orders later, it is now offered by Clinique on a Global Scale, in 27 languages.
Our beauty marketing tools are highly effective.