D programme | Skin Barrier Test | USP Solutions
D program by Shiseido

Is the microbiome compromised?

Do a skin barrier test

About the project

About the project 

Shiseido’s D program brand introduced a revolutionary skincare line with a claim to repair and strengthen the skin microbiome. The team needed a tool that analysed the skin barrier to assess skin health, identified any compromise in the skin barrier and recommend personalized products tailored to individual needs. They wanted to show the effectiveness  of D program products in repairing the skin barrier and empower their beauty advisors with scientific insights to offer precise skincare solutions. 

About the project 

Using the innovative skin barrier test USP developed a customised easy to use and engaging tool for the brand that analysed the skin barrier and  provided insights into their skin’s condition. The tool provided to beauty advisors on understanding microbiome analysis results and helped in interpreting them to recommend suitable D programme products to their consumers.

Facts
Brand:
  • D program
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Barrier Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Singapore, Indonesia, Thailand, S. Korea, Malaysia, Philippines, Taiwan

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES