For the launch of their Advanced Skin Cleanser, Dermalogica wanted to empower their beauty advisors to engage and show the efficacy of their product to the consumer with the help of a tool that could detect facial residue and pollution.

USP developed for them a residue detecting tool that co-related with the sebum build-up on the consumer’s own skin.

The tool not only started a conversation with the consumer but also helped the BA’s to strengthen their position as experts and be able to persuade the consumer of the need of the product. The tool was deemed so effective that it prompted repeat orders.