Dermalogica | Face Residue Test | Demo Development Experts
Dermalogica

Prove Product Claim

Residue Detector

About the project

For the launch of their Advanced Skin Cleanser, Dermalogica wanted to empower their beauty advisors to engage and show the efficacy of their product to the consumer with the help of a tool that could detect facial residue and pollution.

USP developed for them a residue detecting tool that co-related with the sebum build-up on the consumer’s own skin.

The tool not only started a conversation with the consumer but also helped the BA’s to strengthen their position as experts and be able to persuade the consumer of the need of the product. The tool was deemed so effective that it prompted repeat orders.

 

Facts
Brand:
  • Dermalogica
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS with BAs
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min