Dermosil, a leading online skincare and beauty brand, faced a common challenge in the beauty industry – assisting consumers in selecting the right foundation shade. Recognizing the limitations of digital solutions, Dermosil acknowledged the unmatched accuracy of on-skin matching.
They wanted a haptic tool that not only provided an on-skin matching experience but also proved to be more cost-effective than traditional sampling. A tool that allowed users to test different foundation shades, without the mess and abuse associated with physical samples while seamlessly creating an experience that complemented the brand’s online shopping experience.
Specialised in design and development of innovative solutions USP developed a branded colour-matching tool that allowed users to directly apply foundation samples on their skin, simulating the actual product experience.
By leveraging the expertise of USP Solutions, Dermosil successfully navigated the challenge of foundation matching in a world of restricted interactions, setting a new standard for consumer engagement in the beauty industry.
Our beauty marketing tools are highly effective.