About the project
For their launch of DR.CI:LABO serum in travel retail the J&J marketing team needed a traffic stopper to show the efficacy of their product. They needed an easy-to-use tool that could visibly show how the product reacts and brightens the skin.
Using USP’s brightening technology, their team developed a branded demo card so the consumer could visually see how the product would work on their skin.
Facts
Brand:
- DR.CI:LABO
Category:
- Skin Care
Test Type:
- Brightening Demo Card
Activation Channel:
- Travel Retail with BA's
Sales Channel:
Country:
- Singapore
Proven Results
Our beauty marketing tools are highly effective.
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min
