DR.CI:LABO | Brightening demo| USP Solutions
DR.CI:LABO

How it would work on skin

A demo to prove efficacy

About the project

For their launch of DR.CI:LABO serum in travel retail the J&J marketing team needed a traffic stopper to show the efficacy of their product. They needed an easy-to-use tool that could visibly show how the product reacts and brightens the skin.

Using USP’s brightening technology, their team developed a branded demo card so the consumer could visually see how the product would work on their skin.

Facts
Brand:
  • DR.CI:LABO
Category:
  • Skin Care
Test Type:
  • Brightening Demo Card
Activation Channel:
  • Travel Retail with BA's
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min