About the project
Activating the Fair & Lovely face wash variants in the Middle East, the marketing team needed an engaging tool that could evaluate the skin type of the individual consumer and educate them of their need. They wanted the tool to be educational, show their product range and an evaluation scale. The use of the correct product against the respective skin type would prove to the consumer that FAL does not dry out the skin as it is designed for their individual skin types.
How did USP Solutions help?
USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Fair & Lovely was easy to use, engaging, educated the consumer and helped the consumer to find the right product for their skin.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.