Brand Activation - La Roche-Posay | USP Solutions | Demo Development Experts
La Roche-Posay

Sebum Test Kit

Right product choice on the basis of a solid and reliable skin analysis.

About the project

Right product choice on the basis of reliable skin analysis, thus changing selling to consulting. See how we managed this challenge.

  • La Roche-Posay
  • Dermocosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
Click here to see more of this consumer engaging tool

What was the challenge?

The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store.

How did USP Solutions help?

USP Solutions’ main aim was to turn La Roche-Posay’s  expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through educating the consumer about their skin type and allowing them to experience the brand through a haptic approach.

After receiving prototypes that varied in size and shape from USP Solutions the La Roche-Posay team agreed the Skin Type Tester was the suitable technology match for this activation.

As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.

How does the tester work?

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Knowing whether she/he has dry, normal, combination or oily skin, combined with the in-store consultants’ product recommendations, consumers felt at ease in choosing the matching product from the series for their needs.

How it works:

  • Moderately press one test strip onto forehead for 3-5 seconds.
  • Moderately press other test strip onto cheek, also for 3-5 seconds.
  • Compare test strips to result fields to learn about your skin type.

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions


Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions


Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions


Compare the test strips with the result fields for both cheek and forehead to determine your skin type.