Mjoor Milano

Mjoor – Skin Analytics

About the project

Mjoor wanted their Beauty Advisors to help consumers learn about their skin before recommending an in-store product. By educating consumers about their skin type, hydration level and wrinkle level, they were able to advise the product that was just right for them.

Facts
Brand:
  • Mjoor Milano
Category:
  • Body Care,
  • Skin Care
Test Type:
  • Skin Type Test, Wrinkle Test; Hydration Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • Italy

What was the challenge?

The Mjoor team wanted their Beauty Advisors to engage and enlighten consumers about their skin type. Advise them about what their skin required and eventually, the POS tool should also evoke the need for one of their in-store products.

How did USP Solutions help?

Having being briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s skin type, Hydration and 2-D wrinkle test technology would give the best possible result for Mjoor while engaging the customer.

Next to decide was the size and shape of the tool card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The Mjoor Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their skin. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Skin type test: Take the forehead skin type test strip and press it for 10 seconds on to the forehead.
  • Take the cheek skin type test strip and press it for 10 seconds on to the cheek.
  • Compare the test strips with the result table to identify the skin type.
  • Hydration test: Next, take the forehead hydration test strip and press it for 10 seconds on to the forehead.
  • Take the cheek hydration test strip and press it for 10 seconds on to the cheek.
  • Compare the test strips with the result table to identify the hydration Level.
  • 2-D Wrinkle Test: Now gently apply the powder strip to the skin around the outer corner of the eye.
  • Place the Visual Patch on top of the powdered Skin.
  • Gently press visual patch on the area around the corner of the eye – then remove.
  • Compare test area with the result fields and identify the skin’s wrinkle level.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

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