Mjoor wanted their Beauty Advisors to help consumers learn about their skin before recommending an in-store product. By educating consumers about their skin type, hydration level and wrinkle level, they were able to advise the product that was just right for them.
The Mjoor team wanted their Beauty Advisors to engage and enlighten consumers about their skin type. Advise them about what their skin required and eventually, the POS tool should also evoke the need for one of their in-store products.
Having being briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.
Both parties agreed that USP’s skin type, Hydration and 2-D wrinkle test technology would give the best possible result for Mjoor while engaging the customer.
Next to decide was the size and shape of the tool card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
The Mjoor Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their skin. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.