Brand Activation – Neutrogena Skin Type Test | USP Solutions | Demo Development Experts
Neutrogena

Neutrogena – take the skin type test!

About the project

Neutrogena had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their individual skin type.

Facts
Brand:
  • Neutrogena
Category:
  • Skin Care
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
Country:
  • Jordan
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The need of Neutrogena was a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.

How did USP Solutions help?

The USP team knew that Neutrogena required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Johnson & Johnson. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Neutrogena beauty advisors eagerly educated and steered customers towards the product best for them while advising them the best way to use it according to their skin type.  Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.

How it works:

  • Remove the test strip from the test card.
  • Place the strip on the forehead for 10 seconds.
  • Remove and compare with the test result scale
  • Repeat with the strip on the cheek.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the individuals’ skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.