Neutrogena had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their individual skin type.
The need of Neutrogena was a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.
The USP team knew that Neutrogena required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.
USP developed solutions as per the brief received from Johnson & Johnson. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.
Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.
The Neutrogena beauty advisors eagerly educated and steered customers towards the product best for them while advising them the best way to use it according to their skin type. Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.
How it works:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.