The need of Neutrogena was a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.

The USP team knew that Neutrogena required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Johnson & Johnson. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

The Neutrogena beauty advisors eagerly educated and steered customers towards the product best for them while advising them the best way to use it according to their skin type.  Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.

How it works:

• Remove the test strip from the test card.
• Place the strip on the forehead for 10 seconds.
• Remove and compare with the test result scale
• Repeat with the strip on the cheek.
• Remove and compare with the test result scale
• The results give an accurate picture of the individuals’ skin type