“Oily, normal or dry skin?” – was the question the NIVEA team wanted to evoke and answer simultaneously with the help of USP. The aim of this Omni-channel-fit solution was not only engage consumers, but to educate them about their skin.
The NIVEA Team was searching for a way to guide their consumers to the right product choice out of their skin care range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store.
USP Solutions’ main aim was to turn NIVEA’s expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through educating the consumer about their skin type and allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the NIVEA team agreed the Skin Type Tester was the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing and on-time delivery.
The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Knowing whether she/he has dry, normal, combination or oily skin, combined with the NIVEA product range information, enabled consumers to choose the matching product from the series for their needs.
How it works:
Our beauty marketing tools are highly effective
Watch this video to see the tool in action
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.