Rexona’s primary goal was to establish the superiority of its MotionSense Technology and enable consumers to experience the product benefits first hand.

They needed a tool so consumers can understand how to protect their underarm skin even after removing underarm hair.

The company collaborated with USP Solutions to develop a unique and interactive tool that would resonate with consumers at the point of sale (POS).

The collaboration between Rexona and USP Solutions resulted in a powerful and emotionally engaging POS tool that showcased the unique benefits of the deo. It allowed consumers to touch and feel the difference, establishing Rexona as a leader in long-lasting freshness and protection.