digi.BA | USP Solutions | Demo Development Experts
SKIN CARE

digi.BA

Your customized online Beauty Advisor available anywhere, anytime.

Combining analogue skin testing with a guided digital journey

POS is legacy, online is great,​ contact-free is the new hero.​

70.6 % of consumers are unaware of their ​personal beauty traits and needs.​When using existing digital solutions users are missing individual product recommendations based on skin testing.​ Approaching your consumer with a ​safe, fun, individual skin diagnosis and product guidance is more important than ever.

USP’s digi.BA is a ready-to-use solution with a fully customizable journey and features.​ It’s your CUSTOMIZED Beauty Advisor – anywhere, anytime​.

  • Bringing a haptic brand experience to consumers’ doorsteps through a physical testing tool​
  • Standing out from the competition by being
    • INTERACTIVE
    • ENGAGING
    • EXPERIENTIAL
  • Supporting product ​choice –  based on precise skin testing – to stimulate the purchase intent
Facts
Beauty Concerns:
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Beauty Professionals
Sales Channels:

How it works

Watch this video to see the tool in action

digi.BA
01:12 min

01

Open Web Service

02

Test Your Skin

03

Evaluate the Result

04

Get the Analysis

05

Get Product Recommendation

Customize it and create your unique digi.BA!

Fully customizable journey and features (e.g. design, CTAs, picture analysis and more) to perfectly reflect the uniqueness of your brand.