Combining analogue skin testing with a guided digital journey to provide a phygital experience
POS is legacy, online is great, contact-free is the new hero.
70.6 % of consumers are unaware of their personal beauty traits and needs.When using existing digital solutions users are missing individual product recommendations based on skin testing. Approaching your consumer with a safe, fun, individual skin diagnosis and product guidance is more important than ever.
USP’s digi.BA is a ready-to-use solution with a fully customizable journey and features. It’s your CUSTOMIZED Beauty Advisor – anywhere, anytime.
- Bringing a haptic brand experience to consumers’ doorsteps through a physical testing tool
- Standing out from the competition by being
- INTERACTIVE
- ENGAGING
- EXPERIENTIAL
- Supporting product choice – based on precise skin testing – to stimulate the purchase intent
Facts
Activation Channels:
-
POS, Magazine Insert, Sampling,
In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Beauty Professionals
Sales Channels:
How it works
Watch this video to see the tool in action
digi.BA
01:12 min
01
Open Web Service
02
Test Your Skin
03
Evaluate the Result
04
Get the Analysis
05
Get Product Recommendation
