Choosing the wrong colour shade - a thing of the past
When buying foundation, finding the right shade is in itself a challenge for many consumers. Now with the additional restrictions due to the pandemic; the ‘no-touch & no-product-testers’ rules in stores do not make it any easier. When it comes to make-up foundations and concealers, not only the skin type but the skin tone has to match, which is seen best directly on your skin.
USP Solutions has designed a sensory marketing tool helping consumers do exactly that: find the perfect shade for their skin – in just 3 easy steps.
By giving a QR-code to each shade, the customer journey can continue, and consumers can be guided to the chosen product on the brand’s webshop for an easy and quick purchase.
This way USP’s Real Shade Finder not only empowers consumer experience and establishes brand trust but also finally puts an end to shade-guessing!
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POS, Magazine Insert, Sampling,
In-Pack/On-Pack, Direct Sales, Catalog Insert, Sales Training
Our solution - How it works
Watch this video to see the tool in action
01
Moist your finger and gently smooth it over the preferred shade.
02
Apply it onto the skin, blend, and let dry for a few seconds.
03
Repeat the steps with the different shades to find the right match.
04
By giving a QR-code to each shade, the customer journey can continue.
05
And consumers can be guided to the chosen product on the brand’s webshop for an easy and quick purchase.
