SUN CARE

Sun Damage –
Sunburn & Tanning

How to prevent
sunburn and tanning?

USP Solutions’ Sun Damage- Sunburn and Tanning Demo Tool is reliable and easy-to-use. It enables consumers to touch and feel your brand, thus emotionally engaging them.

The Sun Damage- Sunburn and Tanning Demo Tool reacts to UV light and simulates the sun’s damaging impact on the skin. This dramatic test can be used to make your consumers aware of the necessity to protect their skin from harmful UV rays, by using your UV protection products. Furthermore, it can be used with your SPF product to prove your product’s effectiveness against sun damage.

The knowledge about the damage sun can cause, combined with product information, guides consumers to purchase their appropriate sun care selections from your brand.

When consumers learn about the effectiveness of your brand they experience an “A-ha” moment. This emotional experience is also referred to as the “Beauty Moment of Truth”. The Sun Damage- Sunburn and Tanning Demo Tool therefore creates an engaging consumer experience. It guides to the right product choice, which is essential when it comes to brand trust and brand loyalty.

Facts
Activation Channels:
  • POS, Magazine Insert, Sampling,
    In-Pack/On-Pack, Direct Sales, Sampling, Catalog Insert, Sales Training, Beauty Professionals
Sales Channels:

Your challenge

Most sun care brands offer a wide variety of product choice, each with a different sun protection factor suitable for various levels of UV radiation. Consumers are, however, often unsure about their sun care needs and the damage to unprotected skin.

How do you, as a Marketing Executive, guide consumers to the right product choice within your range and prove your product claim? How do you get attention and raise awareness in the first place?

Many of our beauty brand clients face additional challenges such as the need to:

  • Raise the need for sun protection
  • Educate consumers
  • Demonstrate product efficacy
  • Prove a specific product claim
  • Educate their sales force
  • Establish a conversation starter to change selling into a consultancy situation (at home, or at POS, …)

Your customer’s challenge

Customers often feel overwhelmed by the great variety of sun care products available. Uncertain about their sun care needs and the damage that can be caused to unprotected skin, makes it difficult for them to choose “the one”. Will the product hold what it promises?

Some questions sun care customers ask themselves:

  • Why is sunscreen so important?
  • What kind of sun protection do I need?
  • Which sun care product is right for my skin?
  • Which brand is right for me?
  • Which product out of my favorite brand’s range works best for my sun care needs given a certain UV intensity?
  • How do I know if the claim really works?

Our solution – Your benefits

We provide Marketing Executives like yourself with multisensory Brand Activation Tools which enable consumers to experience your brand throughout various channels.

The USP Solutions Sun Damage- Sunburn and Tanning Demo Tool:

  • Is reliable & easy to use
  • Creates the need for sun protection
  • Creates brand awareness
  • Engages & educates consumers
  • Enables consumers to “touch and feel a brand”
  • Leads to the right product choice, stimulating purchase intent
  • Changes selling to consulting, at POS or in 1:1 conversation

The USP Solutions Sun Damage- Sunburn and Tanning Demo Tool enables your cosmetics brand to design an emotionally engaging and tailor-made “Beauty Moment of Truth”.

Our solution - How it works

Watch this video to see the tool in action

SUN DAMAGE - SUN BURN & TANNING
01:22 min

Sun Damage Card

#benefitvisualization

Step 1 of Sun Damage Demo Tool | USP Solutions

01

Place Sun Damage Card in front of you.

Reveal Sun Damage Tool for Man | USP Solutions

02

Protect one side of the face with the flap (move flap in the middle of the card). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Man on Test Tool | USP Solutions

03

Remove flap and compare protected to unprotected area. The unprotected area shows signs of sun damage: tanning and sunburn.

Customize your product

We can easily customize Sun Damage- Sunburn and Tanning Demo Tool and adjust size, shape, material, printing effects and more – so the tool perfectly reflects the uniqueness of your brand.

"

We were MORE than fully happy with your prompt and friendly services. Thank you very much again!

"
Nivea,
France
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