USP Solutions’ Vitamin C (Ascorbic Acid) Proof of Claim Demo enables you to prove the presence of Vitamin C (Ascorbic Acid) in cosmetical products through an easy-to-use demo card. Several cosmetic brands are offering different forms of Vitamin C present in their skincare products. This often makes consumers feel bombarded by marketing messages and product claims. This leads to distrust and uncertainty in product choice.

The demo is a simple tool that proves your claim, of Vitamin C (Ascorbic Acid) being present in the product. As you apply a small amount of the Vitamin C (Ascorbic Acid) enriched product onto the indicator field, the area coated with our technology reacts with the product; The colour begins to fade within seconds. The higher the concentration, the faster the discoloration which immediately proves the effectiveness of the Vitamin C (Ascorbic Acid) product.

Visualizing your product claim through such a sensory demo tool provides not only, a 1:1 interaction between the brand and the consumer but also giving them an opportunity to experience the product live. A chance to see, to smell, to touch!