Translating product science into visible proof.

USP Solutions was built on a simple observation: great product science often fails to become something people can see, understand, and believe. R&D teams create powerful innovations. Marketing teams need to make those innovations land. We bridge that gap with demonstrations that turn claims into clear, repeatable proof.

We are not a traditional agency. We are demo creators: chemists, demo engineers, creatives, and production specialists working together to make product claims visible.

We do not create demonstrations to look impressive. We create them to be scientifically credible, visually clear, and usable across markets with the right legal and regulatory discipline.

Trusted by global R&D and marketing teams for over 20 years.

20+
Years Experience
5000+
Demos Created
Our Lab

USP Demo Solutions is not an agency.

We are demo creators.
What we ideate, we deliver.

Why clients choose USP over agencies or production vendors.

We don't start with content. We start with the claim. Everything else - the shot, the cut, the copy - is built backwards from what your product actually has to prove.

vs. Creative Agency

Agencies pitch a story, then hope the product fits. We start from the claim your R&D team needs defended, then build the visual proof around it.

vs. Production House

Production houses light it well and call it done. We engineer the demo in a lab first, so what the camera captures is the formulation actually performing - not a stand-in.

vs. In-house Team

Your in-house team knows the brand, but not the chemistry of a side-by-side or the legal line for a comparative claim. We bring the lab, the legal review, and the deployment playbook in one place.

What makes USP different

Start with the claim, not the content - every demo is reverse-engineered from what has to be proven.

Validate in the lab before we ever roll camera, so the result holds up to legal, regulatory, and competitive scrutiny.

Make the science clear, credible, and repeatable across markets, teams, and media.

Combine lab, creative, and deployment know-how under one roof - no handoffs, no telephone game.

Team of Demo Creators

Our team combines demo development, engineering, media, lab, and manufacturing expertise to turn product claims into proof that can be shown, filmed, and scaled.

Janat Soomro

Janat Soomro

Head of Demo Development

Niccolò Palazzoni

Niccolò Palazzoni

Head of Demo Engineering

Nikolina Zidar Belovari

Nikolina Zidar Belovari

Head of Media Production

Marlene Weisser

Marlene Weisser

Head of Manufacturing

Alma Alibegovic

Alma Alibegovic

Demo Engineering Manager

Zara Khan

Zara Khan

Demo Engineering Manager

Nadja Syed

Nadja Syed

Demo Lab Manager

Sanja Jambrovic

Sanja Jambrovic

Demo Development Manager

Sandro Novakovic

Sandro Novakovic

Demo Development Manager

Alfred Höglund

Alfred Höglund

Digital Media Manager

Anna Kooper-Meinz

Anna Kooper-Meinz

Marketing Manager

Manuel J.

Manuel J.

Finance Manager

Marina B.

Marina B.

Human Resources Manager

Diego Kanda Diwidi

Diego Kanda Diwidi

Chief Executive Officer