Translating product science into visible proof.
USP Solutions was built on a simple observation: great product science often fails to become something people can see, understand, and believe. R&D teams create powerful innovations. Marketing teams need to make those innovations land. We bridge that gap with demonstrations that turn claims into clear, repeatable proof.
We are not a traditional agency. We are demo creators: chemists, demo engineers, creatives, and production specialists working together to make product claims visible.
We do not create demonstrations to look impressive. We create them to be scientifically credible, visually clear, and usable across markets with the right legal and regulatory discipline.
Trusted by global R&D and marketing teams for over 20 years.

USP Demo Solutions is not an agency.
We are demo creators.
What we ideate, we deliver.
Why clients choose USP over agencies or production vendors.
We don't start with content. We start with the claim. Everything else - the shot, the cut, the copy - is built backwards from what your product actually has to prove.
Agencies pitch a story, then hope the product fits. We start from the claim your R&D team needs defended, then build the visual proof around it.
Production houses light it well and call it done. We engineer the demo in a lab first, so what the camera captures is the formulation actually performing - not a stand-in.
Your in-house team knows the brand, but not the chemistry of a side-by-side or the legal line for a comparative claim. We bring the lab, the legal review, and the deployment playbook in one place.
What makes USP different
Start with the claim, not the content - every demo is reverse-engineered from what has to be proven.
Validate in the lab before we ever roll camera, so the result holds up to legal, regulatory, and competitive scrutiny.
Make the science clear, credible, and repeatable across markets, teams, and media.
Combine lab, creative, and deployment know-how under one roof - no handoffs, no telephone game.
Team of Demo Creators
Our team combines demo development, engineering, media, lab, and manufacturing expertise to turn product claims into proof that can be shown, filmed, and scaled.

Janat Soomro
Head of Demo Development

Niccolò Palazzoni
Head of Demo Engineering

Nikolina Zidar Belovari
Head of Media Production

Marlene Weisser
Head of Manufacturing

Alma Alibegovic
Demo Engineering Manager

Zara Khan
Demo Engineering Manager

Nadja Syed
Demo Lab Manager

Sanja Jambrovic
Demo Development Manager

Sandro Novakovic
Demo Development Manager

Alfred Höglund
Digital Media Manager

Anna Kooper-Meinz
Marketing Manager

Manuel J.
Finance Manager

Marina B.
Human Resources Manager

Diego Kanda Diwidi
Chief Executive Officer
