The proof engine between science and understanding.
Great product science routinely fails to become something people can see, understand, and believe. R&D teams create powerful innovations. Marketing teams need to make those innovations land. We sit between the two and turn what is true into what is visible.
The team behind the whole system
- 01Workshop
- 02Proof Architecture
- 03Proof Engine
- 04Deployment
We are not a traditional agency. We are demo creators: chemists, demo engineers, creatives, and production specialists working together to make product claims visible.
Twenty years of demo creation has turned accumulated expertise into something repeatable: a methodology for building proof architecture, a demo lab where every mechanic is validated before it ships, and a demo library of work we can point to instead of describe.
We do not build product demonstrations to look impressive. We create them to be scientifically credible, visually clear, and usable across markets with the right legal and regulatory discipline.
Trusted by global R&D and marketing teams for over 20 years.
USP Demo Solutions is not an agency.
We are demo creators. What we ideate, we deliver, and it works for every audience.
It means the idea and the object are the same job. Nothing is pitched that our own lab has not already made work, so you never approve a concept that later turns out to be undemonstrable.
It means the science comes first and the film second. The camera records a formulation actually performing, which is why the footage survives a regulatory review instead of collapsing under one.
It means we are judged on repeat use, not on the pitch. A demonstration your teams run in twelve markets next year is the result we are aiming at, not applause in the room where it was presented.
Why clients choose USP over agencies or production vendors.
We don't start with content. We start with the claim. Everything else - the shot, the cut, the copy - is built backwards from what your product actually has to prove.
Agencies pitch a story, then hope the product fits. We start from the claim your R&D team needs defended, then build the visual proof around it.
Production houses light it well and call it done. We engineer the demo in a lab first, so what the camera captures is the formulation actually performing - not a stand-in.
Your in-house team knows the brand, but not the chemistry of a side-by-side or the legal line for a comparative claim. We bring the lab, the legal review, and the deployment know-how in one place.
From 5,000 demos to a repeatable system
A methodology, not a talent lottery: proof architecture is a defined discipline, so the result does not depend on who is in the room.
A demo lab where every mechanic is validated before we roll camera, so the result holds up to legal, regulatory, and competitive scrutiny.
A demo library of thousands of built demonstrations we can show you, so new projects start from precedent instead of a blank page.
Lab, creative, and deployment know-how under one roof - no handoffs, no telephone game between four suppliers.
Workshops that hand the thinking over, so your teams can spot the claims worth proving without us in the room.
One proof architecture deployed to every audience, so the story stays intact from R&D to the shelf.
From a partner who works alongside us
“We've worked with USP for 5 years. They're specialists, and we confidently recommend them to our clients like L'Oréal.”
Team of Demo Creators
Our team combines demo development, engineering, media, lab, and manufacturing expertise to turn product claims into proof that can be shown, filmed, and scaled.
Janat Soomro
Head of Demo Development
Niccolò Palazzoni
Head of Demo Engineering
Nikolina Zidar Belovari
Head of Media
Marlene Weisser
Head of Manufacturing
Alma Alibegovic
Demo Engineering Manager
Zara Khan
Demo Engineering Manager
Nadja Syed
Demo Lab Manager
Bethelhem Biru
Demo Lab Manager
Sanja Jambrovic
Demo Development Manager
Sandro Novakovic
Demo Development Manager
Alfred Höglund
Digital Media Manager
Anna Kooper-Meinz
Marketing Manager
Manuel J.
Finance Manager
Marina B.
Human Resources Manager
Diego Kanda Diwidi
Chief Executive Officer
Work with this team
Put one of your claims in front of us.
The fastest way to understand how we work is to hand us something real. Tell us the claim and who has to believe it, and we come back with what could make it visible.