We protect brand activation investments by demonstrating the
product truth in an engaging & tangible way.
We support marketing executives in the cosmetics industry by designing tailor-made and simple to use brand activation solutions which enable consumers to touch and feel a brand. Our sensory marketing tools enable beauty brands to:
At USP we believe that consumers need to experience the brand to stimulate their purchase intent.
We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel."
At USP Solutions we strongly believe that every brand activation needs a haptic experience. Creating state-of-the-art brand experience tools to make your activation an outstanding success, is what drives us every day.
Why protect the skin against UV rays? This is how Estee Lauder educated consumers about the need for sun protection.
Brand Activation centers on activity that brings brands to life and encourages positive participation. Our unique approach is based on three elements.
Sensory marketing tools apply the senses, integrating touch, feel and smell whereas the haptic experience is the most important.
A BMOT is that valuable and powerful moment during which consumers learn about their beauty traits and needs through a tactile experience.
Our sensory beauty marketing tools are highly effective.
The cooperation with USP was very pleasant and uncomplicated. We were satisfied 110%!"