How cosmetics companies worldwide maximize conversion rates omni-channel
implementing physical and digital technologies.
We support marketing executives in the cosmetics industry by providing tailor-made and simple-to-use brand activation demo solutions that engage consumers with all their senses.
In this way our tools can combine analogue skin testing with a guided digital journey to provide a phygital experience.
It is our ultimate goal to support you with your Brand Activation, ensuring it contributes directly to meet your short and long-term marketing goals. Our customers consistently earn quantifiable Marketing ROI, both immediately and over time with our highly effective tools.
At USP we believe that consumers need to experience the brand to stimulate their purchase intent.
We had the best first half of the fiscal in Olay history because of increased trial via Total Effects. The help your tool gave especially in our largest new user channel – Supermarkets – was the single biggest enabler for this channel."