AVON UK wanted to empower its new representatives to engage and educate the consumers uniquely and memorably. Making it easy for them to engage consumers in a conversation, create attention, and involve emotions. The goal was for the reps to immerse the consumer in a sensory experience that would automatically place more trust and confidence in the brand. That meant a haptic marketing tool that is simple and easy to use. The engagement had to be rapid and professional.

The tool evaluated the consumer’s skin efficiently and reliably and boosted the representative’s expertise perception. While for the consumer, it was meant for them to experience the decisive moment in which they learn about their unique skin traits from the brand. The tool ensured empowerment of the skillset of a new rep with an instrument that offered instant results.

Change selling into consulting by emotionally connecting the brand with the consumer at the right time, at the right moment in the right place, and in the right way—away to clearly understand the information the brand is providing.

USP Solutions team developed a skin type tester card that could measure the level of skin type of the consumers within seconds. This tool empowered Avon’s beauty advisor’s skillset to give an informed product recommendation to the consumer.

The Avon team in India needed a compelling engagement to empower their direct selling sales force to diagnose and recommend a product for their consumer from their Anew Wrinkle cream range. With the use of this tool they not only wanted to educate the consumer of their skin type but also measure the level of Wrinkles of the user and recommend a product accordingly.

After getting the brief from Avon the professionals at USP got cracking on developing an amazing two-pronged easy to use tool that could diagnose the skin type of the consumer and also measure the wrinkle levels. Once the consumer was made aware of their skin needs the BA could not only recommend the right product variant from Anew wrinkle cream range but also up and cross-sell the products that were best suited to the consumers need. Turning the beauty advisor into a veritable sales champion.