The Body Shop Marketing team needed help to address and focus on the core of skincare concerns of consumers. They needed a tool meant to assist store staff on their skincare consultation, adding credibility and professionalism to the customer experience, helping them understand their skin and the type of product they would need for their own individual need.

USP’s Skin Type Tester was just the tool that was a solution to all the requirements: A branded box of 50 testers was developed for the staff to use on multiple consumers. These easy-to-use strips delivered an accurate visualization of the consumer’s skin type within seconds that not only educated the consumer but provided a professional element into the consultation. The precision of the diagnosis allowed staff to offer a bespoke and personal solution for the customer.

“Oily, normal or dry skin?” – was the question the NATURA consultants helped their consumers to find out.  As much as it was fun for their clients to do the testing, the even better they liked to learn about their skin needs. Furthermore, the test results helped the consultants to recommend the best product fit out of the Natura product range. All in all, a perfect way to educate consumers whilst changing selling to consulting.

The team was looking for an engaging demo tool which is able to create emotions and is able to create a special moment which Natura clients will remember, and emotionally tie them to the brand. Furthermore, they were looking for a demo tool which would increase their consultants’ credibility, thus changing selling to consulting.

USP Solutions’ main aim was to turn Natura’s expectations into a highly engaging activation tool that fueled consumer excitement and enabled solid product recommendation. Achieving this was made possible through educating the consumer about their skin type and their hydration level, allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the Natura team agreed the Skin Type and Hydration Tester were the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Together with the help of the consultant consumer were able to choose the matching product from the Natura product range easily and reliably.

How it works:

• Moderately press one test strip onto forehead for 3-5 seconds.
• Moderately press other test strip onto cheek, also for 3-5 seconds.
• Compare test strips to results fields, learn about your skin type and choose the appropriate product out of the NATURA CHRONOS product series.