Natura Cosméticos Archives — USP
The Body Shop

Best product for every Skin Type

Recommend the best product for consumers' needs

About the project

The Body Shop Marketing team needed help to address and focus on the core of skincare concerns of consumers. They needed a tool meant to assist store staff on their skincare consultation, adding credibility and professionalism to the customer experience, helping them understand their skin and the type of product they would need for their own individual need.

USP’s Skin Type Tester was just the tool that was a solution to all the requirements: A branded box of 50 testers was developed for the staff to use on multiple consumers. These easy-to-use strips delivered an accurate visualization of the consumer’s skin type within seconds that not only educated the consumer but provided a professional element into the consultation. The precision of the diagnosis allowed staff to offer a bespoke and personal solution for the customer.

Facts
Brand:
  • The Body Shop
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • Beauty Consultants at POS
Sales Channel:
Country:
  • USA

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
Natura - Chronos

Skin Type Consultant Pocketbook

About the project

Chronos had the challenge of finding a tool that had the power to support their sales force, thus changing selling to consulting whilst emotionally engaging consumers to their brand. 

Facts
Brand:
  • Natura Cosméticos
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
Country:
  • LATAM, Mexico, France

What was the challenge?

The Natura team was looking for a tool to empower their sales force, thus changing selling to consulting, with the main aim to provide right product recommendation.  

How did USP Solutions help?

The USP team knew that Natura required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor.

USP developed solutions as per the brief received from Natura. Both parties agreed that the skin type tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Natura sales force witnessed how much fun consumes had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.

 

Using the skin type test is easy, reliable and fun:

  • Remove the test strip from the test card.
  • Place the strip on the forehead for 10 seconds.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the persons’ skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

How to change selling to consulting

The video for direct seller
03:53 min
NATURA

„Discover your
Skin Type“ – Activation

About the project

“Oily, normal or dry skin?” – was the question the NATURA consultants helped their consumers to find out.  As much as it was fun for their clients to do the testing, the even better they liked to learn about their skin needs. Furthermore, the test results helped the consultants to recommend the best product fit out of the Natura product range. All in all, a perfect way to educate consumers whilst changing selling to consulting.

Facts
Brand:
  • Natura
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • Direct Selling
Sales Channel:
Country:
  • Bolivia, Chile, Peru

What was the challenge?

Natura was looking for an engaging demo tool which is able to create emotions and is able to create a special moment which Natura clients will remember, and emotionally tie them to the brand. Furthermore, they were looking for a demo tool which would increase their consultants’ credibility, thus changing selling to consulting.

How did USP Solutions help?

USP Solutions’ main aim was to turn Natura’s expectations into a highly engaging activation tool that fueled consumer excitement and enabled solid product recommendation. Achieving this was made possible through educating the consumer about their skin type and their hydration level, allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the Natura team agreed the Skin Type and Hydration Tester were the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing, and on-time delivery.

How does the tester work?

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Together with the help of the consultant consumer were able to choose the matching product from the Natura product range easily and reliably.

How it works:

  • Moderately press one test strip onto forehead for 3-5 seconds.
  • Moderately press other test strip onto cheek, also for 3-5 seconds.
  • Compare test strips to results fields, learn about your skin type and choose the appropriate product out of the NATURA CHRONOS product series.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.