Oriflame Archives — USP Solutions
Oriflame Sweden

Beauty Consultants Skin Type Tester Tool

Making them an expert at skin care

About the project

Oriflame, one of the leading direct-selling beauty brands, recognised the importance of empowering their beauty consultants with effective tools to provide personalised product recommendations to consumers. In order to enhance their expertise and engage consumers more effectively, Oriflame needed a powerful tool that would enable the beauty consultants to conduct objective and accurate skin type tests, bringing a professional element into their consultations and improving the overall customer experience. 

A reliable and easy-to-use tool was developed by USP that helped the beauty consultants in determining their customers’ skin types accurately. With this tool, consultants could offer tailored product recommendations. Packaged as a multi-tester pack the consultant was able to engage will multiple consumers.

By integrating the Skin Type Tester into their consultant participation package, the customer experience has been enhanced and helped the consultants achieve success in their direct-selling endeavors.

Facts
Brand:
  • Oriflame
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • Direct Selling
Sales Channel:
Country:
  • Central European Countries

What was the challenge?

Knowing, that not all consultants feel comfortable when presenting products, the Oriflame team was looking for a sale support tool which, on the one hand, could be used as a conversation starter, and on the other hand had the power to change selling into consulting. 

How did USP Solutions help?

The USP team knew that Oriflame required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor anddeveloped solutions as per the brief received from Oriflame. Both parties agreed that the skin type tool will be the ideal solution.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Oriflame sales force witnessed how much fun consumers had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.

Using the skin type test is easy, reliable and fun:

  • Remove the test strip from the test card.
  • Place the strip on the forehead or check for 10 seconds.
  • Remove and compare with the test result scale to discover your personal skin type.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.