Making them an expert at skin care
Oriflame, one of the leading direct-selling beauty brands, recognised the importance of empowering their beauty consultants with effective tools to provide personalised product recommendations to consumers. In order to enhance their expertise and engage consumers more effectively, Oriflame needed a powerful tool that would enable the beauty consultants to conduct objective and accurate skin type tests, bringing a professional element into their consultations and improving the overall customer experience.
Knowing, that not all consultants feel comfortable when presenting products, the Oriflame team was looking for a sale support tool which, on the one hand, could be used as a conversation starter, and on the other hand had the power to change selling into consulting.
The USP team knew that Oriflame required a solution that would be engaging in a 1:1 conversation, supporting the beauty advisor anddeveloped solutions as per the brief received from Oriflame. Both parties agreed that the skin type tool will be the ideal solution.
Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.
The Oriflame sales force witnessed how much fun consumers had in testing their skin. This emotional education created bonds between the consultants, the brand, and the end consumer.
Using the skin type test is easy, reliable and fun:
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.