Stada Archives — USP Solutions

Hair Diagnosis for Pharmacies

About the project

Although the STADA Nizoral team in CZ did not have any budget for the activation tool, their marketing team knew that a sensory marketing tool would help them boost their sales and conversion rates. A diagnostics tool in pharmacies and for e-commerce could diagnose the scalp health of the consumer that could steer them to the right therapeutic product.

When the USP Solutions team developed a dandruff level and scalp sebum card that helped the pharmacists diagnose and recommend the product to the consumers, it convinced the Stada Team to invest in the tool. This decision helped Stada grow its consumer base by 200% compared to the same month when they did not have any campaigns running.

  • Nizoral
  • Hair Care
Beauty Concern:
Test Type:
  • Dandruff Test, Scalp Sebum Test
Activation Channel:
  • Pharmacies, E-commerce
Sales Channel:
  • Czech Republic

So far, we have the results of the campaign showing 200% growth as opposed to last year's same month.

The main benefits would be increased sales and
a new interesting way of reaching the consumer.

Brand Management ,
Czech Republic

Proven Results

Our beauty marketing tools are highly effective

Reach Target Audience
Increase Sales
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Dandruff Test
01:41 min