Although the STADA Nizoral team in CZ did not have any budget for the activation tool, their marketing team knew that a sensory marketing tool would help them boost their sales and conversion rates. A diagnostics tool in pharmacies and for e-commerce could diagnose the scalp health of the consumer that could steer them to the right therapeutic product.
When the USP Solutions team developed a dandruff level and scalp sebum card that helped the pharmacists diagnose and recommend the product to the consumers, it convinced the Stada Team to invest in the tool. This decision helped Stada grow its consumer base by 200% compared to the same month when they did not have any campaigns running.
So far, we have the results of the campaign showing 200% growth as opposed to last year's same month.
The main benefits would be increased sales and
a new interesting way of reaching the consumer.
Our beauty marketing tools are highly effective
Watch this video to see the tool in action