The Body Shop wanted to make consumers aware, that different facial area may have different skin conditions, such as different oil levels. The test strips were/are available at every Body Shop, next to the Tea Tree products which enable consumers to better control their skin’s oiliness.
The Body Shop team wanted to engage consumers right at the POS, showing them real test results about their skin’s oiliness level.
Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.
Both parties agreed that USP’s acne risk technology would give the best possible results, emotionally engaging consumers at the POS.
Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.
The Body Shop Acne Risk Test was played at each Body Shop where consumers could directly engage with the brand. The test is easy to use and delivers reliable results within seconds.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
Cleanse face; do not apply moisturizer or makeup after cleansing. Give skin enough time to regenerate, approximately 10 minutes.
Moderately press the test strips onto skin area that will be tested, e.g. forehead, nose, cheek and/ or chin. Press each test strip onto the skin for about 5 seconds. Make sure to press the whole tester surface onto the skin, but once only.
Compare the result to identify your personal chance of developing acne.