Vichy Archives — USP Solutions
Vichy Homme

Haptic skin analysis flyer

Haptic skin analysis flyer

About the project

About the project 

The active cosmetics team needed a haptic engagement tool for Vichy Homme so that they could help the consumer find the best products for their specific skin. They needed the tool to give the consumer a comprehensive understanding of their skin, so that the product recommended was the best for their skin.

How did USP Solutions help? 

Using our Skin Type technology, the USP team developed a 2-minute skin flyer that measured the sebum of the consumer skin. While a quick quiz helped the consumer to find their skin requirements with a scratch table. This a highly tactile tool gave the consumer a haptic experience educating them about their own skin and needs. The demo card developed was engaging, educated the consumer and helped them find the best skin care regime for them.

Facts
Brand:
  • Vichy Homme
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Sales Channel:
Country:
  • 6 countries

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Forehead Test Strip | USP Solutions

01

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Cheek Test Strip | USP Solutions

02

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

ALTAVIA Vichy (Vitamin C) Activation in Pharmacies

Proof of Claim

A demo to prove efficacy

About the project

The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim. They needed to conclusively show the consumer that the product contained an antioxidant/antifatigue property. With no clear concept in mind they came to USP for help to prove this claim and help that would lead to an uplift in sales.

Using the three-step process of ideation, USP worked on developing a successful demo:

Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the Vichy team.

Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.

Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.

Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.

Facts
Brand:
  • Vichy
Category:
  • Demo Creation,
  • Skin Care
Test Type:
  • Vitamin C (Ascorbic Acid) detector
Activation Channel:
  • Pharmacies with BA's
Sales Channel:
Country:
  • Italy

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min