About the project
About the project
The active cosmetics team needed a haptic engagement tool for Vichy Homme so that they could help the consumer find the best products for their specific skin. They needed the tool to give the consumer a comprehensive understanding of their skin, so that the product recommended was the best for their skin.
How did USP Solutions help?
Using our Skin Type technology, the USP team developed a 2-minute skin flyer that measured the sebum of the consumer skin. While a quick quiz helped the consumer to find their skin requirements with a scratch table. This a highly tactile tool gave the consumer a haptic experience educating them about their own skin and needs. The demo card developed was engaging, educated the consumer and helped them find the best skin care regime for them.
Proven Results
Our beauty marketing tools are highly effective.
01
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
02
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
About the project
The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim that it contained an antioxidant/antifatigue property in the product, which would lead to an uplift in sales.
USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.
- Vichy
- Demo Ideation,
- Skin Care
- Vitamin C (Ascorbic Acid) detector
- Pharmacies with BA's
Proven Results
Our beauty marketing tools are highly effective.
