Yves Rocher Archives — USP Solutions
Yves Rocher

Healthy skin starts with an appropriate product

Helps consumers buy the best one for their skin

About the project

The Yves Rocher Poland team needed a tool that they could use in their e-commerce campaign to diagnose and steer the consumer to the right product choice. They wanted to insert the tool in their product packages sent to consumers with product information but wanted it to be interactive. The goal was to engage with the consumer so they could learn more about their skin needs.

A discount voucher was included to help the consumer return to the e-commerce site to reorder and add to their shopping basket.

Using our Skin Type Tester technology, the USP Solutions team developed a folded card with two testers affixed that measured the skin type while giving product regime recommendations based on the results. This tool included a QR code that directed the consumer to the special discount.

Facts
Brand:
  • Yves Rocher
Category:
  • Skin Care
Test Type:
  • Skin Type Test
Activation Channel:
  • E-Commerce
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
Yves Rocher - Découvrez votre type de peau

Skin Type Test Box

Beauty Advisor Engagement Aid

About the project

What is my skin type? Questions many consumers need and want to know make sure they pick the right product out of a beauty brand’s product range. For direct selling companies, it means a shift from selling to consulting, empowering consultants.

Throughout the four seasons, our skin type undergoes change. What is the current status of your consumer’s skin? Which product out of your range is the best fit? How to shift a selling to a consulting situation during one to one consultancy? A challenge to which we were happy to provide a solution for.

The Yves Rocher Team was searching for a way to empower their beauty consultants to make profound product recommendations in direct selling situations. The main goals: confident beauty consultants & happy consumers – ready to become brand advocates.

USP Solutions’ aim was to turn Yves Rocher’s expectations into a highly engaging direct selling tool that fueled consumer excitement. Achieving this was made possible through providing an easy to use and reliable test, which served as a great conversation starter and was fun, too.  The skin type test created an emotional brand experience, allowing consumers to touch and feel the brand.

After receiving prototypes that varied in size and shape from USP Solutions the YVES ROCHER team agreed the Skin Type Tester was the suitable technology.

As soon as both sides had a clear picture of how the sensory marketing tools would be used, USP took on the next steps – artwork creation, printing, and on-time delivery.

Facts
Brand:
  • Yves Rocher
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • direct selling
Sales Channel:
Country:
  • FRANCE

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.