The Yves Rocher Team was searching for a way to empower their beauty consultants to make profound product recommendations in direct selling situations. The main goals: confident beauty consultants & happy consumers – ready to become brand advocates.

USP Solutions’ aim was to turn Yves Rocher’s expectations into a highly engaging direct selling tool that fueled consumer excitement. Achieving this was made possible through providing an easy to use and reliable test, which served as a great conversation starter and was fun, too.  The skin type test created an emotional brand experience, allowing consumers to touch and feel the brand.

After receiving prototypes that varied in size and shape from USP Solutions the YVES ROCHER team agreed the Skin Type Tester was the suitable technology.

As soon as both sides had a clear picture of how the sensory marketing tools would be used, USP took on the next steps – artwork creation, printing, and on-time delivery.

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Knowing whether she/he has dry, normal, combination or oily skin, combined with the in-store consultants’ product recommendations, consumers felt at ease in choosing the matching product from the series for their needs.

How it works:

• Moderately press one test strip onto forehead for 3-5 seconds.
• Moderately press other test strip onto cheek, also for 3-5 seconds.
• Compare test strips to result fields to learn about your skin type.