Demonstrating benefits of UV protection and how fast product absorbs into the skin
About the project
Shiseido’s brand team for their brand Anessa, in the SEA region, needed a demo tool that could educate the consumer about skin UV protection and the benefit of using the product. Establishing not only the efficacy of the product but also giving the consumer an understanding of why their brand prices differ to regular sun care products. The tool had to be easy to use at POS and compelling when used by online Influencers.
USP Solutions team developed a 2-pronged branded demo card that first showed the consumer how their skin would age without the protection of Anessa while also proving how quickly the product absorbed into the skin with the integrated USP’s Fast Absorption tester.
- Anessa
- Skin Care,
- Sun Care
- Sun Damage Test, Fast Absorption Test
- Beauty Advisors at POS, Social Media Influencers
- UAE
Proven Results
Our beauty marketing tools are highly effective
How It Works
Watch this video to see the tool in action
01
Place card in front of you.
02
Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
03
Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.
