The Aveeno team in the UK wanted to encourage conversation in pharmacies and POS to drive awareness of Aveeno Baby through the adult masterbrand. They needed for their off-shelf activation, a tool to diagnose the state of the consumers skin, and support HCPS without the need for BA’s at POS. They needed an innovative tool that enabled consumers to pick “the right product” out of the Aveeno product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again.

Armed with this information USP designed and developed a branded analogue skin tester to measure skin hydration and guide the consumer to the correct product choice while enticing the purchase of multiple products.